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dc.contributor.authorAymankuy, Yusuf
dc.contributor.authorDoğdubay, Murat
dc.contributor.authorAymankuy, Şimal
dc.contributor.authorSarıoğlan, Mehmet
dc.date.accessioned2025-03-14T05:55:52Z
dc.date.available2025-03-14T05:55:52Z
dc.date.issued2010en_US
dc.identifier.isbn978-605-5681-67-8
dc.identifier.urihttps://hdl.handle.net/20.500.12462/16379
dc.description.abstractIn a world of globalization today, enterprises present millions of products. In order to gain a competitive advantage, enterprises provide the consumers with an unlimited data flow concerning their products by means of developing information technologies. The logo of an enterprise is of a significant importance in the awareness of the products of the enterprises. This study consists of two parts as consultation literature and model proposal. The first part deals with the importance of the logos in the marketing of the products of the enterprises. The second part discusses the logos on the web pages of large- scale enterprises operating in Antalya region and points out the determination of characters used predominantly in logos (colours, shapes and pictures). In light of the data as a result of this study, in order for the logos used in accommodation enterprises to produce a positive effect on marketing activities, how they should be designed.en_US
dc.language.isoengen_US
dc.publisherDetay Yayıncılıken_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectLogoen_US
dc.subjectTourism Marketingen_US
dc.titleEffect of product brand logos on marketing and the study of brand logosen_US
dc.typeconferenceObjecten_US
dc.relation.journalThe 5th World Conference for Graduate Research in Tourismen_US
dc.contributor.departmentTurizm Fakültesien_US
dc.contributor.authorID0000-0001-7332-3271en_US
dc.contributor.authorID0000-0001-5601-6931en_US
dc.contributor.authorID0000-0003-1033-6424en_US
dc.contributor.authorID0000-0003-4343-1225en_US
dc.identifier.startpage676en_US
dc.identifier.endpage687en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US


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