Gelişmiş Arama

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dc.contributor.authorDoğdubay, Murat
dc.contributor.authorAvcıkurt, Cevdet
dc.date.accessioned2025-03-13T06:19:37Z
dc.date.available2025-03-13T06:19:37Z
dc.date.issued2009en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12462/16368
dc.description.abstractIn today’s changing world, every business is trying to achieve competitive advantage, increase customer loyalty and improve efficiency. With more choices for the ever more demanding customers, restaurant businesses face the some intense competition. The purpose of this study is to identify attributes of customer loyalty for the specialty restaurants in Istanbul. A sample of specialised restaurants in Istanbul is surveyed using a structured questionnaire. Results show that few factors play an important role in customer loyalty. Strategies for restaurants managers to increase customer loyalty, thus customer retention, are provided as well as future research suggestions.en_US
dc.language.isoengen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectRestaurantsen_US
dc.subjectWord of Mouthen_US
dc.subjectService Industryen_US
dc.titleCustomer loyalty in the specialty restaurants: An example from Istanbulen_US
dc.typeconferenceObjecten_US
dc.relation.journal4th International Conference on Economics and Management of Networks Emneten_US
dc.contributor.departmentTurizm Fakültesien_US
dc.contributor.authorID0000-0001-5601-6931en_US
dc.contributor.authorID0000-0002-9169-9763en_US
dc.identifier.startpage1en_US
dc.identifier.endpage18en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US


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