Başlık için Uluslararası Ticaret-Bildiri Koleksiyonu listeleme
Toplam kayıt 3, listelenen: 1-3
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The effect of consumer involvement on brand loyalty
(Pressacademia, 2016)The main aim of this study is to reveal the effect of consumers' product involvement levels on their brand loyalty in terms of smart phones. In order to achieve this goal, a research was implemented by using face to face ... -
The impact of personality on technology acceptance: a study on smart phone users
(Elsevier Science Bv, 2014)This study aims to identify the impact of personality traits on technology acceptance of users. A field research is carried out on 401 university students to probe their technology acceptance behavior in the context of ... -
The moderating role of locus of control on the links between perceived ethical problem and ethical intentions of marketing managers in Turkey
(Elsevier Science Bv, 2013)This study examines the relationships between perceived ethical problem and ethical intentions of marketing managers. In addition, the moderating effect of locus of control on this relationship is also probed. Several ...
