Attitudes of university students towards mobile marketing of food and beverage goods and services
| dc.authorid | 0000-0002-1366-3714 | en_US |
| dc.authorid | 0000-0002-9000-5256 | en_US |
| dc.contributor.author | Tetik, Nuray | |
| dc.contributor.author | Girgin, Göksel Kemal | |
| dc.date.accessioned | 2025-04-15T06:12:58Z | |
| dc.date.available | 2025-04-15T06:12:58Z | |
| dc.date.issued | 2016 | en_US |
| dc.department | Fakülteler, Turizm Fakültesi, Turizm Rehberliği Bölümü | en_US |
| dc.department | Fakülteler, Turizm Fakültesi, Gastronomi ve Mutfak Sanatları Bölümü | en_US |
| dc.description.abstract | Mobile communication systems are devices that allow delivering messages fast, share information among users (Barutçu, 2011, 7) and, allow people to communicate with others without being tied to a physical location. These characteristics offer significant opportunities for marketers to reach customers at anytime and anyplace (Cleff, 2010, 158). | en_US |
| dc.identifier.endpage | 175 | en_US |
| dc.identifier.isbn | 978-954-07-4138-3 | |
| dc.identifier.startpage | 163 | en_US |
| dc.identifier.uri | https://hdl.handle.net/20.500.12462/16838 | |
| dc.language.iso | en | en_US |
| dc.publisher | St. Kliment Ohridski University Press | en_US |
| dc.relation.ispartof | Global Issues and Trends in Tourism | en_US |
| dc.relation.publicationcategory | Kitap Bölümü - Uluslararası | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.title | Attitudes of university students towards mobile marketing of food and beverage goods and services | en_US |
| dc.type | Book Chapter | en_US |
