The role of internet and information systems in tourism and travel market as a commerce tool and future predictions

Abstract

Tourism industry has reported critical changes in its structure over the last few years. Nowadays especially Internet becomes one of the major distribution channels. All the tourists who want to travel all around the world take advantages of Internet and computer reservation systems. Thus, the tourism companies recognize the importance of the information systems and Internet. By this way the progress of electronic commerce (e-commerce) market is remarkable. So, the usage proportion of Internet and e-commerce market increases all around the world day by day. The main purpose of this study is to define the Internet marketing and to express the role of travel agencies during customer travel decision process. Another aim of the paper is to discuss the role of Internet in the future of tourism industry.