Dynamic decreasing pricing method

Abstract

Online trading firms have to get involved in some kinds of marketing and promotion activities in the new World that appears with electronic trade. Increasing and decreasing pricing is a new kind of dynamic pricing method. In this study it is explained that Dynamic Decreasing Pricing (DDP) benefits both psychologically and strategically as a method of pricing. With this method, buying decreases the prices, even the costumers are forced to buy or advice the product. It is going to be formulated mathematically, designed with stored procedure and it is going to be practicable in database.