Effects of destination image and total perceived value on tourists' behavioral intentions: an investigation of domestic festival tourists

Abstract

The aim of this study is to identify the relationship between the destination image perceived by domestic festival tourists visiting Burhaniye and their perceived values (PV) and behavioral intentions (BI). A research model was created to determine the relationships between variables in an equation model. The research findings showed that destination image (DI) positively affects the value of the perception of a destination and word-of-mouth communication. However, destination image had no effect on the intention to revisit. The value perceived from a destination positively affected the likelihood of revisiting and suggesting the destination to others. The results of the study are discussed, and limitations and suggestions related to the study are presented.