A research related to the sociological effects of food and beverage phenomenon example of Turkey

Abstract

Food&Beverage phenomenon is a continuously required life tool since the humanity exists to now lifetime. Food&Beverage phenomenon which is the main phase of Maslow’s hierarchy of needs has become a massive industry nowadays. It can be expressed that socializing instinct is such an efficient fact together with promoting eating outside habits to individuals which is main fact of being one of significant industries within Food&Beverage sector. Besides socializing instinct has triggered an increase in qualitative and quantitative dimension within Food&Beverage enterprises such as cafes and cafeterias. In this study, а research related to sociological effects of Food&Beverage phenomenon on individuals has been conducted. The study has focused the socializing effects of Food&Beverage phenomenon and conducted on 684 consumers operating in Food&Beverage enterprises in the province of İstanbul. In this context, drawed a conclusion that Food&Beverage phenomenon is the foremost reason which contributes to socializing of individuals.