Customer loyalty in the specialty restaurants: An example from Istanbul

Abstract

In today’s changing world, every business is trying to achieve competitive advantage, increase customer loyalty and improve efficiency. With more choices for the ever more demanding customers, restaurant businesses face the some intense competition. The purpose of this study is to identify attributes of customer loyalty for the specialty restaurants in Istanbul. A sample of specialised restaurants in Istanbul is surveyed using a structured questionnaire. Results show that few factors play an important role in customer loyalty. Strategies for restaurants managers to increase customer loyalty, thus customer retention, are provided as well as future research suggestions.