Analyzing technology readiness level of tourism academicians based on certain demographic variables

Abstract

Recent crises and technological advancements have prompted the integration of technology in education. Nonetheless, for technology to be effectively implemented in the education system, it must be accepted by all stakeholders involved. This study examines the inclination of tourism academicians towards technology based on specific demographic variables, analysed using statistical methods. In this quantitative study, tourism academicians self-identify as explorer, while also considering both face-to-face and hybrid education options, beyond solely distance education. Notably, high scores for optimism and insecurity were observed among the participants. The technology readiness index's discomfort and insecurity dimensions remain unchanged by socio-demographic variables. Optimism regarding technology differs by gender, with female generally having a more positive outlook than male. Both optimism and innovation differ depending on the teaching system employed. Moreover, the innovativeness dimension varies depending on technology clusters. Assisting tourism academics in adopting new technologies could reveal more favourable attitudes towards technology.