The effect of destination satisfaction and place attachment on behavioral intention: The case of Seferihisar

Abstract

This study aims to determine the effect of destination satisfaction and place attachment on behavioral intention. The research population consists of tourists visiting the cittaslow of Seferihisar. Convenience sampling and the survey technique were used to obtain the data. Questionnaires were collected face-to-face and online between 10 May and 21 August 2022, and 428 questionnaires were analyzed. The Smart PLS statistical program was used in the research to test the hypotheses for the scales of destination satisfaction, place attachment, and behavioral intention. The structural equation model was used to analyze the data. In this context, it was found that the destination satisfaction of the tourists participating in the research has a positive effect on the place attachment dimensions of place dependence, place identity, place effect, and social bond. It was found that place addiction, place effect and place identity had a positive effect on behavioral intention, while social bond had no effect on behavioral intention. In addition, recommendations were developed in line with the research results.