Measuring the tendencies of customers to use qr code menu in restaurants

Abstract

In the post-COVID-19 outbreak period, the use of QR-coded menus in restaurants has become a necessity due to customers' demands for more hygiene. In this context, it was decided to measure the trend and importance of QR code usage in restaurants, and research was conducted on the subject. Therefore, in order to discover the link between perceived ease of use in restaurants, perceived usefulness and customer's intention to use, we examined whether there are relevant studies in the literature regarding the use of QRcoded menus. When the literature is researched, there is no study was found showing that the Technology Acceptance Method (TAM) model was used for the applicability of QR-coded menus used in restaurants. Therefore, TAM model was used in this study. The scope of the study was created by participating in an online survey of 635 restaurant customers, mostly from the Z generation, in Türkiye. By the help of statistical evaluation of the data, QR-coded menus usage is observed in restaurants. In the end of the study results has shed light on understanding tendency to use QR code. Result indicate that QR code ease of use significantly contributes to perceived usefulness and intention to use. The study was concluded by making suggestions regarding the use of QRcoded menus in restaurants, in order to prevent customers from being victims and to prevent damage to the reliability of the business, in case these menus are used by malicious people.