Yazar "Lopez, Manuela" için listeleme
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In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
Aljarah, Ahmad; Blend, İbrahim; Lopez, Manuela (Emerald Publishing, 2024)PurposeSynthetic advertising, which involves creating or modifying ads through artificial intelligence (AI) technology, has recently transformed the field of media and advertising. Despite its emerging importance, our ...