Yazar "İbrahim, Blend" için listeleme
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How effective is the use of religious appeals in advertising? A meta-analytic investigation
Çam, Mustafa Safa; Çelik, Fatih; İbrahim, Blend; Gligor, David (Routledge, 2024)Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intentions remains a contentious ... -
Unveiling the impact of digital transformation: a study on key disciplines, technological unemployment, and neo-Luddism in the textile industry
Öz, Sabri; Civriz, Mücahit; Başar, Pınar; İbrahim, Blend (Emerald Publishing, 2024)Purpose – The primary aim of this study is to identify and analyze the key digital transformation areas and determine their impact on technological unemployment in the textile sector. In addition, this study explores whether ...
